How to Write an Award-Winning Pakman Entry, with Lidl Ireland

By August 2, 2018News

Lidl Ireland entered the Pakman Awards in 2017, selecting Business Recycling Champion as the category of choice. Headed up by Logistics Projects Manager, Hugh MacAfee and Head of Corporate Social Responsibility, Deirdre Ryan, Lidl’s commitment to sustainability and the environment can be observed through the exemplary award submission that saw them picking up a trophy last October 26th at the Intercontinental Hotel in Dublin.

The Business Recycling Champion award is open to any organisation or group within the business sector that exhibits and demonstrate leadership in managing and recycling their company’s waste. The Champion should be able to show passion and best practice examples to drive and sustain recycling with a zero waste concept.

Further requirements for the Business Recycling Champion category include providing evidence to support the following details;

  • Improvements on your waste management scheme
  • Recycling, re-use and waste minimisations
  • Increased recycling tonnages (figures to demonstrate this)
  • How initiatives were implemented
  • Involvement of staff or consumers

From the off, Lidl’s entry demonstrated commitment to the following environmental targets: decreasing overall waste arising’s by 10% by 2020, increase the tonnage of batteries collected from consumers by 20% by 2020, achieve zero waste to landfill in 2017, redistribute 1 million meals in surplus food by 2020, carry out a carbon footprint analysis of the organisation, including all waste streams.

Lidl’s entry went into further detail explaining the strategy, objectives and results of these initiatives, underneath the following headings.

  • Collaborations
  • Zero Waste to Landfill
  • Recycling, re-use and waste minimisations
  • General Waste
  • Food /Organic Waste
  • Food Cloud
  • Dry Mixed Recycling (DMR), Cardboard and plastic
  • Batteries
  • Reusable Pallets
  • Employee Engagement
  • Consumer Engagement

Lidl’s Pakman entry contained 1400 words, with text taking up three pages and images taking up a further two pages.

From engaging with stakeholders and employees to launching its new website,, Lidl’s commitment to a sustainable future is exhibited not only throughout its outstanding entry, but in its every day operations and communications.