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Holly Shortall

How to Write an Award-Winning Pakman Entry, with Lidl Ireland

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Lidl Ireland entered the Pakman Awards in 2017, selecting Business Recycling Champion as the category of choice. Headed up by Logistics Projects Manager, Hugh MacAfee and Head of Corporate Social Responsibility, Deirdre Ryan, Lidl’s commitment to sustainability and the environment can be observed through the exemplary award submission that saw them picking up a trophy last October 26th at the Intercontinental Hotel in Dublin.

The Business Recycling Champion award is open to any organisation or group within the business sector that exhibits and demonstrate leadership in managing and recycling their company’s waste. The Champion should be able to show passion and best practice examples to drive and sustain recycling with a zero waste concept.

Further requirements for the Business Recycling Champion category include providing evidence to support the following details;

  • Improvements on your waste management scheme
  • Recycling, re-use and waste minimisations
  • Increased recycling tonnages (figures to demonstrate this)
  • How initiatives were implemented
  • Involvement of staff or consumers

From the off, Lidl’s entry demonstrated commitment to the following environmental targets: decreasing overall waste arising’s by 10% by 2020, increase the tonnage of batteries collected from consumers by 20% by 2020, achieve zero waste to landfill in 2017, redistribute 1 million meals in surplus food by 2020, carry out a carbon footprint analysis of the organisation, including all waste streams.

Lidl’s entry went into further detail explaining the strategy, objectives and results of these initiatives, underneath the following headings.

  • Collaborations
  • Zero Waste to Landfill
  • Recycling, re-use and waste minimisations
  • General Waste
  • Food /Organic Waste
  • Food Cloud
  • Dry Mixed Recycling (DMR), Cardboard and plastic
  • Batteries
  • Reusable Pallets
  • Employee Engagement
  • Consumer Engagement

Lidl’s Pakman entry contained 1400 words, with text taking up three pages and images taking up a further two pages.

From engaging with stakeholders and employees to launching its new website,, Lidl’s commitment to a sustainable future is exhibited not only throughout its outstanding entry, but in its every day operations and communications.

Pakman Awards Launch 2018

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Leading Irish businesswoman Chanelle, Lady McCoy, alongside Chief Executive of Repak, Seamus Clancy, today launched the call for entries for the 4th annual Pakman Awards. The Pakman Awards is now in its fourth year and seeks to find and celebrate Ireland’s recycling and waste management champions in 2018.

Lady McCoy will once again lead the Pakman judging panel to select a winner for the ‘Innovation in Waste Management’ award. Chanelle’s extensive experience as an entrepreneur and successful business owner makes her a natural choice to judge this category again this year.

The Pakman Awards recognise excellence in waste management and recycling among businesses, organisations and community groups in Ireland. The awards ceremony will take place on the 25th of October in the Intercontinental Hotel, Dublin. Nominations for the awards close at midnight on August 31st 2018. To enter the Pakman Awards 2018, visit

Speaking at the launch of the 2018 Pakman Awards, Chanelle, Lady McCoy said:

“I am delighted to be re-joining the judging panel for the Pakman Awards, powered by Repak, for a second year.  The Pakman Awards provide a great opportunity for any business, no matter the size, to stake a claim and be recognised as one of Ireland’s recycling and waste champions. A Pakman Award allows nominees to diversify themselves from competition, enhance their reputation, and ultimately, demonstrate that they are committed to a sustainable environment – not because they should be, but because it’s the right thing to do.”

Seamus Clancy, Chief Executive of Repak, also commented:

“A Pakman Award is an excellent way for any business to demonstrate its green credentials and is a significant accolade for any organisation. More than ever, the environment and sustainability are being discussed at all levels around the world. A Pakman Award shows leadership within this area and demonstrates to your customers, clients and colleagues that you are committed to a sustainable future for Ireland.

It’s fantastic to have Chanelle on-board as a judge once again this year, as a champion of waste management within business, she’s a fantastic ambassador for the Pakman Awards.”

The 2018 Pakman Awards are free to enter and are proudly sponsored by The Department of Communications, Climate Actions and Environment, The Environmental Protection Agency, Arthur Cox, The Irish Waste Management Association, WEEE Ireland, Repak ELT, The European Recycling Platform and Repak.


Last Chance to Get Your Entries in for the Pakman Awards

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Dragon’s Den star Chanelle McCoy pictured at the launch of the Pakman Awards, 2017

Last Chance to Get Your Entries in for the Pakman Awards

3rd August 2017: Nominations for the third annual Pakman Awards are due to close just weeks from now on Thursday 31st August. The awards, which celebrate excellence in waste management and recycling, will be held on the 26th October 2017 in the Intercontinental Hotel, Dublin 4 with RTE correspondent Claire Byrne taking the role of Master of Ceremonies. Over 400 guests will attend on the night.


Any Irish business, organisation or community group is eligible to enter and submissions will be judged on excellence in waste management practices from January 2016 to January 2017. Previous winners of Pakman Awards include University College Cork, Aldi, Allied Irish Bank, Raidió Teilifís Éireann, The Sandymount Hotel, Sligo Country Council, Lidl, Meade Potato Company, Recreate Ireland and Rehab Glassco.

Not only will this year’s ceremony mark the third year of the awards, it is also the first year of a brand-new category, ‘Innovation in Waste Management’. The winner of this inaugural award will be chosen by a panel led by businesswoman and Dragon’s Den dragon,  Chanelle, Lady McCoy.

Pakman judge Chanelle McCoy commented: “I am so delighted to be involved in the Pakman Awards this year and in particular to be judging the Innovation in Waste Management category. I’ll be looking to award those who have demonstrated going the extra mile when it comes to protecting the environment through positive waste management and recycling practices. I encourage everyone to get involved and to give their business or organisation the chance to be recognised for truly making a difference to recycling in Ireland”.


CEO of Repak, Seamus Clancy is hugely positive about the success of the awards to date:

“There is just a month to go until nominations close for the Pakman Awards 2017, and we are thrilled with the entries received so far. The growth and increased success of these awards year on year is a testament to how far we’ve come as a nation in our strong recycling practices and our aim is to continue to spread awareness and secure positive results in this sector. On behalf of all of our sponsors, we are very much looking forward to rewarding those who have made such a strong contribution to recycling and waste management in Ireland.”

Speaking of winning last year’s Overall Pakman Award, Jeni Meade of Meade Potato Company said: “We have always sought ways to conserve our resources, from how we farm our potatoes and carrots to how we pack our fresh produce and handle our waste products. While we do all this regardless because it’s the right thing to do for the environment and the smart way to run a business, winning the Pakman Award has meant that these efforts are acknowledged and rewarded with increased exposure for our company.  We operate primarily through private label channels so achieving greater public exposure for our brand by demonstrating our environmental credentials was brilliant”


The 2017 Pakman Awards are proudly sponsored by The Department of Communications, Climate Actions and Environment, The Environmental Protection Agency, The Irish Waste Management Association, WEEE Ireland, The European Recycling Platform, AMCS Resource Technology, Arthur Cox and Repak.

The deadline for nominations for the Pakman Awards 2017 is midnight on August 31st 2017.